Play Domino, Talk Prostate
The 'Play Domino, Talk Prostate' campaign aims to raise awareness of prostate cancer to predominantly African/African Caribbean men, as well as to families as a whole.
Based on the comic book Pamela created about her experiences with the ‘Play Domino, Talk Prostate’ campaign, this animation contains authentic Patois dialogue and seeks to raise awareness.
This video, produced by the Centre for BME Health, includes an interview with Pamela about her campaign, as well as TV coverage from ITV Central News.
About the campaign:
After years of engaging in various community-focused projects, Pamela Campbell-Morris thought of an innovative way to enhance the delivery of serious messages using the cultural game of domino as a vehicle.
So far, this approach has been very effective and the message is gradually getting through, with specialist nurses reporting an increase in more black men coming forward to get checked. We have also noted a positive difference in the engagement and willingness to talk more openly about prostate cancer.
The ‘Play Domino, Talk Prostate’ launch event on 10th March 2017 was a very effective collaboration between the Centre for Ethnic Health Research, Prostate Cancer UK and ProstAID, and gave individuals the opportunity to play dominoes with friends and families in a very informal setting whilst receiving verbal messages from our speakers on the day, specially designed leaflets, key rings and bottle openers, which highlighted the statistics specifically to African Caribbean men were handed out to every attendee.
In May 2020, we released a comic book called “The Domino Effect”, which reflects this innovative approach and will further enhance our work and message in this area. You can download the comic book as a PDF below, or contact Pamela to request a printed copy.
This comic book was used as the inspiration for the animation seen above.